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Branding / Spacial Design
Bachelor Project
Creative Cloud / Blender
( 2024 )
INTerim
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A Café in Motion
Interim transforms vacant urban spaces into a hybrid pop-up art gallery and café, addressing the challenge of underutilized properties. It provides a platform for emerging video and animation artists, showcasing their work through large LED screen installations.
By frequently changing locations and leveraging social media, Interim sparks curiosity, fosters exploration, and highlights the potential of revitalized city spaces — making culture more accessible and integrated into daily life.
While the gallery’s interior remains minimalistic to let the art take center stage, its bold branding ensures strong industry recognition.
Wherever urban spaces lie vacant, graffiti emerges — impermanent, ever-changing, and deeply embedded in city culture. This fluidity inspired Interim’s branding, particularly its evolving logo, which draws from the graffiti style “Throw-Ups.” With rounded, expressive forms, the logo adapts with each exhibition, integrating event themes to keep the art central. The structured Neue Montreal typeface contrasts the dynamic wordmark, reinforcing a cohesive identity.
Interim’s branding also embraces a distinctive color palette. Jasper Red, inspired by the red brick interior, serves as the primary hue, complemented by Powder Blue and Jade Green. These colors, applied in spray-like gradients, appear across signage, social media, business cards, and merchandise. Filtered photography enhances the nostalgic feel of analog film.
Cost-effective marketing strategies—including bold exterior design, social media, and merchandising — In particular, carefully curated products foster brand recognition and connection, transforming Interim into a love brand people identify with.
Vacant commercial properties often require renovation after previous tenants leave, exposing raw materials like concrete, screed, unfinished plaster, pipes, and metals. These stark, industrial elements leave gaps in the urban landscape. Interim embraces this raw aesthetic, using the unfinished look of construction sites as a bridge between art and design.
As a temporary solution for vacant spaces, Interim is designed to be highly adaptable, seamlessly integrating into different locations with minimal intervention. The interior preserves the original character of each space, making only essential modifications, such as exposed wiring and modular installations. Reconfigurable brick structures function as seating, bars, and display tables, while stainless steel surfaces provide a refined contrast. Adjustable LCD panels and large-scale mirrors enhance the immersive experience, ensuring each exhibition feels distinct within its setting.
Interim is more than just a gallery — it is a curated experience inspired by Korean café culture, where conceptual spaces blur the line between art, retail, and hospitality. The café element is integral to the design, drawing visitors in with visually striking interiors that feel like an installation themselves. Whether sipping coffee beneath dynamic digital projections or browsing limited-edition merchandise, guests become part of the space rather than mere observers. This fusion of café culture and contemporary art transforms Interim into a social, cultural, and sensory destination — an escape from the city's bustle, where art and everyday life seamlessly merge.
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